This page explains the terms used across the platform reports and settings.

Roles

渠道

The user who promotes offers through tracking links and earns commissions. Also called Publisher in the traffic monetization (RTB) context.

渠道经理

A network user who manages affiliates and offers, with configurable permissions.

Tracking & links

Click / Unique click

A click is recorded every time a user opens a tracking link. Unique clicks count each visitor only once per offer within 12 hours (cookie based).

Impression

Recorded when a banner or creative is displayed to the user.

追踪链接

The link an affiliate copies from the offer page in the Marketplace. It records the click and redirects the user to the landing page.

追踪域名

The domain used by tracking links. Custom domains can be added and verified from the platform.

Clickid

The unique identifier generated for every click, starting with the platform prefix. It can be passed to the landing page with the {clickid} macro. It must be sent back in postbacks to attribute conversions to the click. It attributes the sign-up to the click (a promo code can be used instead); later postbacks identify the player by their playerid.

Macro

A placeholder in a URL that the platform replaces when the link is used, such as {clickid} or {pubid}.

Postback

A server-to-server (S2S) request that notifies an event. The platform receives postbacks from the advertiser or operator, and can send postbacks to affiliates when their events are recorded.

Subid

Free parameters (subid, subid2, ...) that affiliates can append to their tracking links. They are stored per click and echoed in affiliate postbacks; affiliates typically send their own click identifier in a subid. They are not aggregated in reports.

UTM parameters

utm_source, utm_medium, utm_campaign, utm_term and utm_content. They are aggregated in reports: one row for each distinct value.

Affiliate ID

The numeric identifier of the affiliate, available in links through the {pubid} macro.

Referrer

The page the user came from, as reported by the browser. It is recorded and shown in the click logs when referrer tracking is enabled.

Offers & Marketplace

产品

A product or service that affiliates can promote. It defines the payout, the landing pages, the targeting and the access rules.

产品库

The catalog of offers available to the affiliate.

Offer visibility

Public: every affiliate can see and promote the offer, unless blocked. Apply needed: affiliates see the offer and must request access. Private: only the allowed affiliates see it.

落地页

The destination page where the user arrives after the click. An offer can define multiple landing pages.

自定义的价格

A payout override defined for a specific affiliate or affiliate group, replacing the default payout of the offer.

Custom events

Named events with their own payout that an offer can define; each event is tracked and reported separately.

Cap / Budget

Limits configured on an offer, such as the maximum daily conversions or the total budget.

Smartlink

A link created by selecting multiple offers: each visitor is automatically redirected to one of them, based on targeting criteria and weights. In the traffic monetization section, it is the tool that monetizes a traffic source by redirecting each visitor to the best campaign.

Shortlink

A shortened URL for an offer or a Smartlink.

Earnings & payments

Payout

The amount an affiliate earns for a single conversion or event, or for each click on CPC offers, as defined by the offer.

CPA

RevShare

EPC

信用额度

Approved earnings accumulate in the affiliate credit, from which payments can be requested.

待定的流水

Earnings from pending conversions. They move to the credit when the conversions are approved.

付款

The transfer of the accumulated credit to the affiliate through one of the configured payment methods.

推荐收益

Commissions earned by inviting other affiliates through the referral program, when it is enabled.